AI Insights · Timothy · October 2022
Top 5 Beauty Retail iOS Apps in Australia Q3 2022
Discover the performance of the top 5 beauty retail iOS apps in Australia for Q3 2022, including their download and active user trends.
The third quarter of 2022 saw varied performance among the top beauty retail apps on iOS in Australia. Here’s a closer look at the trends for MECCA - Beauty Shopping, Sephora - Beauty Shopping, Adore Beauty | Shop Beauty Now, LOOKFANTASTIC: Beauty & Makeup, and Nykaa – Makeup/Beauty Shopping.
MECCA - Beauty Shopping demonstrated a strong performance in weekly downloads and active users. Downloads fluctuated, peaking at around 8.3K in mid-July and closing the quarter with approximately 8.4K. Active users steadily increased from 23.2K at the beginning of the quarter to 37.7K by the end of September.
Sephora - Beauty Shopping saw consistent download numbers, starting at 3.6K and reaching a peak of 5.2K in mid-September. The app's active users also grew steadily, beginning at 14.4K and ending the quarter at 15.5K.
Adore Beauty | Shop Beauty Now had a mixed quarter in terms of downloads, with numbers ranging from 1.4K to 2.9K. Despite the fluctuations, the app maintained a consistent user base.
LOOKFANTASTIC: Beauty & Makeup experienced lower download numbers compared to other apps, peaking at 579 in mid-July. Active users showed a similar trend, peaking at 777 in mid-August before declining to 466 by the end of September.
Lastly, Nykaa – Makeup/Beauty Shopping had the lowest download numbers among the top 5, with a peak of 202 in late July. Active users remained relatively stable, starting at 1.4K and ending the quarter at 1.7K.
For more detailed insights into app performance, visit Sensor Tower.
